Personas for Solidarity

Audience Groups

  • Supporter
  • Potential Supporter
  • Organizer
  • Donor

Primary Audience Groups

Supporter

Personal Information Age: 30 Language: Linguistically diverse (first language is not English) Reading Level: 5th Grade Technical background: Regularly uses Facebook, but gets frustrated easily with unintuitive technology Access to technology: primarily on phone, limited data plan Security needs: activity needs to be protected from state surveillance and right wing trolls

Website Needs

  • Keep up with where a campaign is at
  • Learn how best to support a campaign
  • Contact an organizer to get more involved
  • Commit to take action in support of a campaign
  • Learn the background information about a campaign
  • Tell others about actions they can take
  • Prepare for an upcoming event
  • Plan an action with others
  • Donate to the group
  • Donate to the campaign
  • Find out when the next event is
  • Deepen ties with fellow organizers and supporters
  • Promote and encourage the work of others taking action

**Websites that Supply Similar Information **

  • Group’s Facebook page
  • Ally group websites

Level of Familiarity with Subject Matter

  • Medium - cares about the issues, but might need more background information for a deeper understanding

Potential Supporter

Personal Information Age: 25 Language: Linguistically diverse (first language is not English) Reading Level: 5th Grade Technical background: Regularly uses Facebook, but gets frustrated easily with unintuitive technology Access to technology: primarily on phone, limited data plan Security needs: activity needs to be protected from state surveillance and right wing trolls

Website Needs

  • Learn what the vision and politics of the group is
  • Learn what impact the group has had
  • See what other groups and people support and work with the group
  • Learn what campaigns are currently happening
  • Decide whether to take action for a campaign
  • Contact the group to learn more
  • Learn more about the issues
  • Tell others about the group
  • Tell others about a campaign
  • Find out when the next event is
  • Donate to the group
  • Donate to a campaign

Websites that Supply Similar Information

  • Group’s Facebook Page
  • Ally group websites

Level of Familiarity with Subject Matter

  • Low - Is interested in their work, but needs to learn more about the actors involved and the group’s strategy for change

Organizer

Personal Information Age: 38 Reading Level: College graduate Technical background: Regularly uses Facebook, including as an admin, regularly uses Twitter, can use a variety of tools but appreciates the ones that value design and ease of use. Access to technology: primarily on phone, but also uses a computer - average internet plan Security needs: activity needs to be protected from state surveillance and right wing trolls

Website Needs

  • Post updates on campaigns
  • Post actions
  • Share actions via newsletter
  • Share actions via social media (Facebook, Twitter, Mastodon)
  • Share actions via text message
  • Set goals for actions
  • Track supporter activity (who is helping out a lot, who is less reliable, etc.)
  • Thank supporters
  • Reach out directly to supporters
  • Thank donors
  • Create and share resources
  • Post events
  • Recruit for events
  • Post updates to the site
  • Post updates via social media
  • Share campaigns

Websites that Supply Similar Information Facebook page Ally group websites

Level of Familiarity with Subject Matter High

Donor

Personal Information Age: 43 Reading Level: college Technical background: Low, uses technology like Facebook, but is not a digital native Access to technology: medium to high, uses phone and computer frequently Security needs: activity needs to be protected from state surveillance and right wing trolls

Website Needs

  • Learn what the vision and politics of the group is
  • Learn what impact the group has had
  • See what other groups and people support and work with the group
  • Learn what campaigns are currently happening
  • Know what financial needs the group has
  • Know how well the group manages their money
  • Contact the group to learn more
  • Donate to the group
  • Donate to a campaign

Websites that Supply Similar Information

  • Facebook page
  • Ally group website

Level of Familiarity with Subject Matter

  • Varies from low to high - needs concise, high level info on what the group is about and the impact they have